Jasika is currently the Director of Client Experience at Fiera Capital, one of Canada’s leading investment management firms. In her role, she leads the Global CRM, Sales enablement and Digital Marketing platforms, as well as, Client Reporting.
Previously, Jasika spent over a decade in digital transformation, client and employee experience leadership roles, driving innovation and cultural change within the financial and healthcare sectors. Her most recent role was as a leader on a Fortune 50 company’s first-ever Pharmacy Innovation team. Her team’s work involved originating strategies in order to pioneer a new patient experience in Canada.
Jasika is an advocate for being bold in the design of customer experience in a rapidly changing landscape where no industry will be spared from digital disruption. She believes the key to success is looking inward and executing on actions that immediately improve technology, processes and mindset.
Jasika earned her MBA from Queen’s University and has completed her Certified HR Leader designation and Change Management certification. Jasika is a proud mom of twins and can often be spotted at one of Toronto’s many highly-rated eateries.
Day 1: Sep 21, 2021
Day 2: Sep 22, 2021
1:15 pm
1:15 pm
FIRESIDE CHAT/CASE STUDY: EXCEPTIONAL CUSTOMER JOURNEYS
How CX Digital Transformation is a Catalyst for Exceptional Customer Journeys
There are many challenges to achieving highly effective customer journeys and digital transformations. Optimize your customer experience digital transformation by focusing your initiatives on customer journeys. Gain insight into how you can:
- Transform your organization through real-world & practical initiatives
- Leverage both direct and indirect customer feedback across the entire journey
- Secure buy-in from customers and your team
Improve you customer journey through a more effective CX digital transformation.
